UNIVERSAL STUDIOS HOME ENTERTAINMENT - FAST FIVE

With the release of Fast Five on DVD/Blu-ray, Universal required an engaging, interactive website to help re-promote the film. The platform featured a photo-hunt style game allowing users to enter a contest to win a grand prize trip to Rio de Janeiro. Users could also input secret codes discovered across various channels. After entering their codes, they were encouraged to share their experiences socially to drive broader organic awareness of the home release.