BACARDI OAKHEART CHALLENGE

Bacardi entrusted our team with creating a site to promote their collaboration with The Great Urban Race. My goal was to create a mobile first design that would encourage users to revisit the site and share content via social media. The site would need to promote race events, encourage users to sign up, and provide a fun sharable experience. It was made to appeal even to those who had no intention of participating in The Great Urban Race. The end result was a site that aggregated social feeds from each of the participating cities individual events as well as 12 weeks of games that entered users into sweepstakes to win Bacardi Oakheart prizes.